Monday, December 10, 2007

Maybelline New York Signs New Supermodel Jessica White

SOURCE: PRNEWSWIRE NEW YORK, Dec. 10 /PRNewswire/ -- Maybelline New York announces that Jessica White, the stunning and elegant supermodel, has become Maybelline New York's newest spokesperson. She joins Maybelline New York's prestigious roster including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner, and Zhang Ziyi.

At 16, Jessica was discovered in her hometown of Buffalo, NY and made the brave move to Paris. Within six months, she landed campaigns for Chloe and the Gap. Soon, Jessica was walking the runways for New York's top designers including Ralph Lauren, Oscar de la Renta, Marc Jacobs, and Tommy Hilfiger. She also landed in the pages of Harper's Bazaar and Teen Vogue.

Jessica's big break to supermodel status came in 2003 when she was chosen for Sports Illustrated's famed Swimsuit issue. Jessica went on to model in the next four successive issues. This was a first in history for an African American woman. Jessica quickly made headlines and was deemed the new Iman by the international press.

In 2006, her supermodel title was solidified when she appeared on the catwalk of the famed Victoria's Secret Fashion Show. At 23, Jessica is poised to be an absolute star in the industry.

Jessica represents the essence of the Maybelline woman: she is sophisticated, worldly-wise, and involved. In her spare time Jessica works on a charitable foundation she founded called "Angel Wings" which provides under privileged children in her hometown of Buffalo an opportunity to have new experiences and follow their dreams just as she has.

"We are thrilled to have Jessica White representing Maybelline New York," says Serena Giovi, Vice President of Marketing for Maybelline New York*Garnier. "Her striking beauty and spark for life, makes her a perfect choice for our brand."

Jessica is elated to be under contract with Maybelline New York alongside one of her favorite models of all time Christy Turlington. "Maybelline products are a part of every woman's life and I am so honored to represent the African American community for a brand I have grown up with," says Jessica.

Jessica has worked with the world's top photographers such as Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus and David Sims. Jessica also appeared in the movie "Big Momma's House 2" as well as a music video for singer John Legend and rapper Jay-Z.

Jessica will make her sensational television and print debut for Maybelline New York in February 2008.

About Maybelline New York

Maybelline New York is the number one cosmetic brand in the U.S. and globally and is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on trend expertise to create accessible cosmetics with a cool, urban edge. For more information, log on to www.maybelline.com for the latest news on product introductions, seasonal trends and advice from Maybelline New York's online beauty advisor.

Website: http://www.maybelline.com/

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